We didn’t start this company with the question, “How are we going to make money?” We first asked ourselves, “Can we revolutionize the real estate industry by helping buyers and sellers save thousands? If so, will it be a business that we can sustain?” After lots of research and soul searching, we know the answer to both questions is YES. But we can’t operate like other companies and expect to create a better outcome for our clients. So here’s how we do it:
What makes Rocket different?
Instead of fancy buildings at expensive intersections, we have a central office that is housed at the owner’s original company, Liberty Tax Service. It doesn’t have marble bathrooms or a grand fountain in the entrance, but it has the atmosphere and energy that a lot of the pricey locales lack. We can pass along the savings to our clients, and have just as (if not more) rewarding outcomes for our clients, our agents, and our company. It’s a win/win, which is the only way we like to do business.
We discarded “the way it’s always been done.”
Whether it’s how the transaction gets processed or what kind of marketing we do, we turned away from tradition for the sake of tradition, and starting actually THINKING about what works. One way tradition works against most buyers and sellers is found in transaction management. Most agents are left to do contracts, advertising, negotiation, pricing, lender communications, net proceeds estimates, inspection management, business management, HUD-1 review, and title review on their own. No one can be an expert at everything. So we chucked convention and adopted a new kind of process that allows for specialization and optimization. You’ll work with several team members who are experts at what they do, so you’ll never be at the mercy of someone’s weaknesses. Each of us love what we do, because we only operate within our talents.
We don’t use our clients for prospecting.
One of the most common sayings among agents is, “You gotta list to last.” Which means you need listings to drum up more clients. And that’s true, but some agent activities don’t benefit the seller in any meaningful way, but they do benefit the agents. Take open houses, for example. Do open houses really work? Yes, but only for the listing agent. See, open houses mostly bring people who are just starting to think about moving or buying their first home. They likely haven’t been to a lender or put their current home on the market yet, so if anyone shows up for the open house they’re going to be a good prospect for the listing agent. The likelihood that they’ll buy the house that’s open is VERY low, but the agent is just as content to sell them something else once their house sells – which of course will be listed by you know who. But the additional exposure of doing an open house, no matter how little the actual return, is important to some sellers. So we decided to make open houses work for our sellers if they feel the effort is worthwhile. If you want to do one, we’ll make sure you have all the tools to conduct a successful open house, without the pressure or shenanigans that usually accompany the process.
We will not put you on our daily email list.
It’s annoying to get a zillion emails from a company with whom you once had contact. We get bombarded by overzealous marketers, and that’s not who we want to be to our client base. We want to be there when you need us, but we don’t want to be a pest or abuse the contact information you provide to us. And we will NEVER share your contact information with anyone other than the team members who are associated with your property and the vendors you’ve selected. Ever.
We don’t skimp on marketing.
It’s expensive, and a lot of agents simply can’t afford to provide you with high quality signs, professionally managed internet exposure, or strong branding efforts. But the reward from these activities is huge for our clients and our agents. We opted to forego a big, shiny office in the high rent district and instead use that money to market your property. We thought you’d like that.
We aren’t likely to get a reality TV offer any time soon.
Most agents love the drama of this industry. We despise it. Drama doesn’t sell houses, but it does frustrate everyone in the process. We see it all the time – agents complicating a simple process to justify the big rates they charge. We think it’s better to simplify the occasionally complicated process to earn our reasonable rates. If you want an experience that resembles a stint on Survivor, and a bill that feels like you were a contestant on something called Biggest Loser, we’re not the right company for you. We are the right company for you, however, if you cherish agents and team members who anticipate challenges, communicate effectively, and set proper expectations.
We have fun.
Sounds simple, doesn’t it? But when is the last time you heard someone describe their real estate transaction as a positive experience? In fact, selling a house is commonly listed as one of the most stressful occasions in someone’s life. It doesn’t need to be. In fact, it can be pleasant. We chose our agents and team members, in part, because they are just really great people. We are routinely told by cooperating brokers that they look forward to a transaction with us. We can’t wait to start our relationship with you and enjoy the process together.