Robert Donica

Heat Things Up In The Winter

One of the biggest myths in real estate is that no one sells their house in winter. Buyers aren’t looking, and sellers don’t want to deal with moving in the cold. Sound about right? Not even close. In fact, the best month in my first year of real estate was December. Why? Because most agents took the month off, and I was left with the flurry of activity that happens in December all to myself. Let’s look at some facts…

While moving in the snow doesn’t appeal to anyone, there are various reasons people still choose/need to do it. For example, job transfers don’t wait until summer to happen. Families get relocated at all times of the year, and families often coordinate their move with a break in school – like Christmas break.

Secondly, savvy sellers know the inventory is down, so being a well-priced home at a time in the market when fewer houses are available for buyers to look at is a bonus. Less competition for buyers to consider is a good thing for sellers. Another reality, although sad, is that many people who are getting divorced agree to get through the holidays before making the split official. Come January and February, these houses find their way to the marketplace. They still sell, despite the chilly weather.

The Cold Facts

Real estate agents often hibernate from November to March, but it’s still a great time to be in the market. Let’s look at some numbers:

Source: http://www.ibrc.indiana.edu/studies/2013HousingReport.pdf

See, it’s not the major highs and lows that you thought to be true. There are some seasonal differences in sales, but there isn’t the crazed frenzy in summer and dead-as-a-doornail market in winter you likely expected to see.

 

So if you want to sell your house in the winter, do it. Just be sure to choose an agent who isn’t asleep at the wheel. We’re in the office early everyday, despite the weather, because everyday is a good day in real estate!

 

Good luck out there!

Susan


One Comment

  1. Adrienne
    21.02.2015 at 08:43

    Hi, my name is Adrienne. We sold our house in February last year. It was freezing, but some people still need to move. Our agent convinced us not to wait to put it on the market. I’m glad she did, but I was not glad that there was a foot of snow on the ground when we moved! We actually really like our agent, but I can see why people say they charge too much. Can you ask an agent to charge less? Will they get mad?

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