Robert Donica

Listen To Frank…

If I had to pick a theme song for my life, I Did It My Way would be it. As a kid, my parents couldn’t tell me anything. “Don’t touch that it’s hot,” was merely an invitation to man-handle the object in question. “You’ll never find anything in that mess,” was a challenge to see how chaotic I could let my room get and still find clean underwear every morning. Yes, I had to do everything the hard way.

Discovery Mode

It’s true that this approach to life can backfire (Irons, as it turns out, are actually very hot when they are on). But living my life in “discovery mode” taught me all kinds of things that are valuable as an adult; such as, sometimes it’s best to let the experts handle it. For example, using an expert Frankhairstylist when turning your hair from dark brown to blond is well advised. But trimming my bangs, after having watched the process a few times, is a piece of cake. I really don’t need to schedule an appointment weeks in advance, drive across town, and spend 30 bucks for a little hair trim. I know my level of expertise, comfort, and risk tolerance. I refuse to believe that I could NEVER touch my hair without an expert charging me out the wazoo.

Fear Sells

You’ll hear real estate agents espouse the “grave dangers” of selling your own home. Don’t listen to them. You can get the legal advice you need from an attorney for a lot cheaper than paying commissions to an agent. I should also add that I’ve seen some pretty simple deals turn sideways BECAUSE of an agent’s involvement!  So please, don’t be fooled into thinking that they always “save the day”. Sometimes, agents are the villains in a transaction! Of course there are situations where you may want to list your house with an agent, and that’s okay. We just don’t want you to think that you HAVE to.

You do it YOUR way

This blog and our website’s resources are designed to help you do it YOUR way. If you want a full service experience, we’ve got your back. But if you want to skip the commissions and give it a go on your own, we’ll support you in that too. We’ll charge you a small flat rate to get your deal onto legal paperwork so that you’ll have everything you need to close. We believe you should have choices, and those choice should include the Frank Sinatra approach!


  1. Jessicakito
    20.11.2014 at 11:02

    I was the same way when I was a kid! Still am :)

  2. Mikeot
    22.11.2014 at 19:25

    I’m a Frankie fan. Good luck in making real estate better. Seems like a dirty business. I like the Rocket name. Pretty catchy.
    Best regards
    Your old friend Mike

  3. Carla
    22.12.2014 at 05:56

    Will you be posting often? I’m getting to buy a house, and I’d like to learn more aobut the process and what to watch out for.

  4. Lucie
    23.12.2014 at 20:27

    Awesome content you post here!

  5. Patriciabet
    15.01.2015 at 02:22

    Can I simply say what a comfort to discover somebody who genuinely knows what they’re discussing on the web. You definitely realize how to bring an issue to light and make it important. More and more people should read this and understand this side of your story. I was surprised you aren’t more popular because you definitely have the gift.

  6. Alva
    09.02.2015 at 13:47

    Good post. Following.

  7. vmuecekegrz
    10.02.2015 at 06:25

    ive never used an agent. sold three houses and never needed one. they charge too much, and most of them are boneheads. glad to see youll help with paperwork.

  8. Hannahbity
    12.02.2015 at 05:06

    Love me some Sinatra. Fun post!

  9. 25.02.2015 at 06:45

    Redfin is here already. Between them and these guys, I hope the overpriced agents out there starve to death. they can all become used car salesmen (though I doubt the used car industry will like being taken to a new low).

  10. Linda S
    25.03.2015 at 05:46

    I like this blog. Following with interest. My son is a realtor in ME, and they have better rates than we do here in IN. I can’t figure out why we have to pay so much. I hear Redfin is coming to Indy, too. Good. I hope this brings donw commissions to a more realistic level that people can actually afford.